Climate change, diminishing of habitats, the extinction of plant and animal species. No doubt: humans live at the cost of nature
. For a long time already. Also in Namibia.
Despite our affirmations that it cannot go on like this. That we have to honour our obligation towards nature and the generations to come.
ONE stands by this obligation. ONE will act accordingly. Prove that it is possible to do things differently. Not at the cost of nature, but in harmony with nature. And thereby create a path that others can follow.
The first step is to conserve natural habitats and protect wild animals. This is financed through income from the hospitality business: tourists experience game in the wild.
This is a sustainable “product” that is becoming rarer by the day. And more sought after all over the world. Because we as humans long for intact nature, which is after all our place of origin, which our innermost being needs to stay alive.
ONE did not make up these insights. They result from decades of experience. Behind ONE is the Rust Trust, a family trust, with its successful tourism and agriculture enterprises: